When trying to build your personal brand on YouTube, there are many things to consider. How much time do you have? How much money do you want to spend? What type of content will perform best on YouTube? And what can you do to stand out from the crowd of millions of other YouTubers ? In this article, we’ll discuss some of the most important considerations in building your personal brand on YouTube, as well as give you tips on how to make it successful through social media and word-of-mouth marketing channels.
1) Channel Layout
The channel layout is a very important aspect of your brand. If you haven’t already done so, create your own branding guidelines for use in all of your visuals, including channel art and banner image; cover photos; profile pictures; and video thumbnails. As a rule of thumb, I recommend keeping all your visuals consistent across social media channels. This way you have more control over how people perceive you as an authority or expert in your field. Make sure that no matter what social network people are visiting, they get a similar vibe from looking at each piece of content. It helps build familiarity with your brand and if it is consistent it will be memorable!
2) Channel Description
Make your personal brand recognizable online by creating a channel that is easily recognizable and marketable. In addition, there are many perks to using YouTube as your social media platform. These include: having a central hub for posting all of your videos; making it easy for viewers to find and re-watch their favorite videos; and, communicating directly with customers through live chat. As you build your following, you will be able to understand how people react in various situations based on what they’re saying. Overall, there are many ways that building a strong personal brand on YouTube can benefit you both personally and professionally. Here are 10 tips to help get you started!
3) Channel Tags
When deciding on a name for your channel, keep in mind that it will be one of two things: your brand name or your channel name. In either case, you want something relevant and easy to spell so viewers can find you easily when searching. If you’re going for branding, you might want to include a shortened version of your personal or business name. For example, if my brand was called The Style Girl I might use TSTG (or tstygrl) as my username – short enough that people would remember it but not too hard to type out. Include Keywords: When deciding on a title for each video consider adding some keywords to them so they are easier for search engines and users alike to find.
4) Channel Name
Identify your brand or company name and make sure it doesn’t already exist. Search [brand name] + youtube in Google to see if there are any channels using your chosen title. Also check with Google’s Ads-related searches feature, which suggests new names that other people may search for when they are looking for a business like yours. If you find one, avoid it at all costs! Remember that uniqueness is important for branding purposes; consider your market and think about how few other options there may be for search engine marketing (SEM) purposes when users look up your product or service.
5) Make Videos That Answer Questions
People often turn to Google with questions, and chances are someone has already asked your question in a YouTube video. Answering that search query with a helpful, thoughtful video can drive traffic back to your channel and help you make a name for yourself as an authority in your industry. To find questions related to what you do or how you do it, simply type relevant phrases into Google along with the words questions or solutions. This will get you started.
6) Tag Keywords for Search Results and Traffic
When uploading a video to your YouTube channel, be sure to use keywords that are relevant to your business, industry, and personal brand. Doing so can help potential customers find you more easily and increase your organic views. Also, when you’re choosing tags for a new video, always include a call-to-action such as Visit my website for more information or Shop now at my online store. If people see an offer from you that interests them, they may click over from YouTube and become customers or subscribers! You can also add URLs in your video description under Tags which will allow people searching for keywords in descriptions or titles of videos (but not tags) to find what they are looking for.
7) Schedule Videos for Organic Engagement
Social media platforms, including Facebook and Twitter, give users tools to automatically post their updates across multiple social networks. By utilizing an RSS feed, you can schedule new video uploads for automatic posting across all of your social networks. This helps minimize time spent promoting your content (and gives you more time doing other productive things). I like Feedburner’s RSS Subscription service. It’s free and easy to use. Just create a Feedburner account and connect it with your Google+ account (Feedburner will post as soon as your videos go live). For WordPress websites, check out Social Warfare plugin or Hootsuite if you are looking for a more advanced scheduling solution.
8) Use Auto-Suggest Tags
The first thing you should do when you get onto Youtube is going through your favorite channels, and see which tags they’re using. What are they tagging their videos with? Now, click your own Youtube channel, and go through every video you have in your library. If they aren’t already auto-suggested tags (they should be), go in there and add them as tags. The simple fact that they show up in Youtube searches when people look for content like yours means that it will be easier for people looking at those types of content to find yours.
9) Post Links from Influencers
When you find a video that’s interesting or relatable, watch it and take note of who’s in it. If you want your brand to be seen as an expert in your industry, make sure your videos feature influential people—like those with high numbers of views and subscribers. You can also collaborate with influencers or interview them for your channel.
10) Encourage Subscriptions by Showcasing Subscribers’ Videos
Instead of spamming your fans with Subscribe! videos, and share other people’s uploads as a way to encourage new viewers to subscribe. When you showcase someone else’s video on your channel, you’re likely encouraging his or her followers to check out yours, too.
There you have it! Have your ventures and opportunities amplified through your branding on YouTube. Bring home a wealth of thriving opportunities with these effective tips (as long as you are consistent!)
Move over the substandard ways, it is time to go viral!